Audi is set to captivate motorsport fans and luxury car enthusiasts alike as it presents the North American debut of its R26 Formula 1 concept car at the 2026 Canadian International AutoShow in Toronto.

The striking concept offers a first look at Audi’s emerging identity in FORMULA 1®, signalling the brand’s entry into the highest level of global racing. As one of the earliest expressions of Audi’s evolving visual direction, the R26 provides a glimpse into the performance-driven future of the marque.

A Glimpse Into Audi’s Formula 1 Future

The R26 concept headlines the return of Audi Haus, the brand’s immersive 10,000-square-foot exhibit located on Level 700 of the Metro Toronto Convention Centre’s South Building.

Designed to showcase Audi’s latest technological advancements and design philosophy, Audi Haus combines innovation with interactivity. Visitors can explore a full lineup of new and performance-focused models, including the all-new Audi Q3, RS3, SQ5 Sportback, SQ6 e-tron, RS Q8 Performance, S5, A6 and S6 e-tron.

Audi Canada’s marketing leadership describes the exhibit as an opportunity for guests to experience the brand’s cutting-edge engineering up close. The inclusion of the R26 concept ahead of Audi’s inaugural Formula 1 season adds an extra layer of anticipation for racing fans.

Experience the All-New Audi Q3

Beyond the display floor, Audi is also offering visitors the chance to get behind the wheel. Attendees can register for exclusive test drives of the all-new Audi Q3 before the model officially arrives in Canada later in March 2026.

Test drives can be arranged at the registration desk on Level 800, beside the TD EV Test Track, giving visitors a rare opportunity to experience the Q3’s handling and performance ahead of its national launch.

A Show-Stopping Exhibit

Following its success at last year’s AutoShow, Audi Haus returns as one of the event’s most anticipated exhibits. Organisers expect the R26’s debut to draw significant attention, reinforcing the Canadian International AutoShow’s reputation as a destination for global automotive reveals.

The 2026 Canadian International AutoShow runs from February 13 to 22, 2026, at the Metro Toronto Convention Centre. Tickets are available online through the official AutoShow website.